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Your Business Card Is More Important Than You Think

It is hard to believe that with the use of websites and social media that your business card can actually be a useful tool when it comes to marketing your business. Business cards can do more than give out your information. Here are some tips on how to successfully use your business card when it comes to promoting your business.

Include Testimonials

Customers always love to hear about other customers’ experiences. Add a couple of positive testimonials on the back of the card. This is a useful way to use space that is usually left empty.

Tracking Device

Most likely you have some sort of analytics in place to monitor the success of your website. Well, do the same with your business card. Add a QR code or an SKU scan to your card and include some incentives like a coupon or a discount for the recipient to use if they visit your website. You can track if the potential customer used the business card to drive up your traffic on your website. If it did not, consider changing your incentives or card.

Fun and Games

Figure out a way to entertain your card recipient. Add some fun facts about your city or even your business. Or create some clues that will lead them into your business. By being creative and making it fun, your card and business will stand out.

A Face to go With The Name

You have included all your important information on your business cards like your address, phone number, web address, and social media outlets, but have you thought to include your own face? People like being able to put a face with a name. This will allow you to seem more personable and more familiar. It will also help you to stand out from your competition.

Support a Cause

What social causes does your business support? Let potential customers know exactly what you stand for. It can be a simple line on your card stating the cause that you support. This will allow potential customers to get a better understanding of who you are and what it is that drives you.

A Purpose

Everyone knows that the purpose of a business card is to get information into the hands of a potential client or customer. However, how do you keep the card from being tossed into the waste can? You give it a purpose. Turn your business card into a calendar, a bookmark, a sticky note, a sticker, or even a coupon. This will help the recipient to hold on to the card instead of throwing it away.

Meaningful exchange

Sometimes the interaction of handing out your business card can make the biggest impression on your potential customer. In this day and age, we spend more time looking at our smartphone instead of at people, a brief conversation with someone will make a greater impact than just allowing them to walk away with a card.

If you wish to find a professional to design and print your business cards for you, take a look at printing business cards in Vancouver.