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What is SEO and What Can it do for Your Website and Business?

SEO is an acronym for search engine optimization. When a user types in search words into a search engine, the search engine tries to give website results that are the most relevant to those words. The goal of a business website owner is to be at the top of the search results relevant to their business.

In a practical circumstance, suppose you are the most well-trained, best-educated, and have the most experience as a car mechanic in your area. You open your own shop and are ready for business. How will people know that you and your business exist? It would take the right type of advertising to put your business and expertise in front of the right people.

Search engines are trying to match website content to what their users are trying to find. So, how you write your website and blog content are important for your website to be found and placed at the top of the search results.

Use Variations of Words and Phrases

Since people use a variety of words or phrases to describe the same thing, for SEO purposes, it would be beneficial for you to use a variety of ways to say the same thing.

Using the mechanic scenario mentioned above, how many different ways might a person search for a mechanic to take their car to?

  • car mechanic, auto mechanic
  • car repair service, auto repair service
  • car repair shop, auto repair shop

It is also important to include your location of service throughout your website. It may also be helpful in this scenario to add car makers in your website. Sometimes, people may type Buick or Ford into a search engine when looking for a repair shop.

Think in Form of Questions When Writing Content

Most of the time when people are searching for information online, they do so in the form of a question. They start their inquiry with “how”, “what”, and “why”.

When writing content for your website and blog, instead of just trying to impute your knowledge, think about what answers people may be looking for relevant to your business. “How do I change spark plugs?”, “what is this red rash on my hands?”, “why should I have an annual physical?” may be questions relevant to your business.

By answering questions relevant to your business, you will be helping people find your website. You will also build a reputation as an expert in your field. Both of these results will bring more business your way.

SEO is important to your website and business because search engines are the prominent way that people are using to find the products and professional help they need. By applying a few SEO tips (thanks to Daniel Foley SEO Consultant, for the awesome tips), you will make it easier for those people to find you. Being consistent at it, your business will greatly benefit.