What Are Animated Explainer Videos and How Can They Help Your Business?

Any site owner or developer looking for content to boost their online business should seriously consider the power of animated explainer videos. It is important to know what they are and how they work. Explainer videos are marketing tools that tell you company’s story in a unique and effective way. All it takes is about two minutes to get your message across to potential customers or any target audience. Consider the following advantages of animated explainer videos.

  1. They can increase sales and conversions by as much as 20 percent or more.
  2. Explainer videos encourage visitors to spend more time on your website. He longer they spend on your site, the more Google rewards your ranking.
  3. Online videos are likely to make your site appear higher in search results.
  4. Your videos are likely to build brand trust. People like sharing content that they find useful, helpful, or informative.
  5. Your explainer video might also be able to create a lot of social buzz. After watching videos, people are more likely to make a purchase. The most important thing about explainer videos is that they have the ability to create a social bond with viewers.

Explainer Videos for Storytelling

Every business should have a story to tell. Animated characters are well received because the audience automatically knows that each character has a problem they want to overcome. Thus, storytelling can be quite compelling and powerful. Animations have been successfully used to teach new things, and can be easily manipulated to create great scripts.

Animated Explainer Videos Can Inspire Empathy

Animated characters can morph as actual human beings. They can generate a lot of empathy without having to chance using a real person. People can bond with animated characters and feel love, happiness, sorrow, anxiety, or great understanding. It all depends on the story that site owners want to tell.

Audiences Videos Help Viewers to Identify

Animated characters can to look, think, act, and feel like your audience. This is especially true when designers create animated characters with the same gender, skin tone, dress, and gender as the audience. This can make characters more attractive and compelling. The audience can receive the message more readily. The video creates a lot of trust especially if the audience feels the video was created for them.

Most importantly, an animated explainer video can promote your brand like no other element. Animated characters can evoke a wide range of emotions. It is also easy for created characters to become attached to the brands they represent. If you own an online store, and looking to increase traffic and conversions, an animated explainer video could be the answer to take your business to its next level.

Work with the professionals who know how to create explainer videos that work and deliver expected results. Adding videos to your website will be well worth the time and money spent.