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Five tips for designing custom printed stickers to help advertise your business

Using custom printed stickers is not just a case of having stickers made up and then sticking them on everything you see. Instead, you need to make sure the design you choose is a perfect promotion for the products or services your business sells.

These five easy tips will not only help you design perfect custom printed stickers, they will also help you get stickers that will bring even more customers into your business in no time at all.

Start with the color — The first thing you should be sure of is that the color of sticker you choose is either the exact same color as your other promotional materials, or one that compliments it perfectly.

If you want it to be the same color, make sure the printer has the exact shade you need. If not, buy ink in that color so he does. If you want it to be a complimentary color, but are not a designer yourself, ask a designer to help you choose complimentary colors.

Choose the right size — Decide on how you will use the custom printed stickers you order, and then choose the size that will allow you to do that. For instance, if you want to put stickers on bottles of shampoo to point out why it is so special, make sure they are the right size and do not cover up any important information.

If you want to use these stickers as a form of advertising for your company, make sure they are big enough that you can do that.

Choose a fun or interesting design — Stay away from boring square or rectangular stickers, and go with a more fun or interesting design instead.

If your business manufacturers beer, for instance, you could have stickers made up in the shape of a bottle. If your company makes cups and mugs, you could have stickers created in the shape of a large coffee mug.

Choose a design that is pertinent to your business, and will draw people’s attention to it.

Choose a clear font — Even if a font is pretty, that does not mean it can be easily read. Make sure the font you decide to use for the lettering on your stickers is easy to read and very clear. That way there will never be misunderstandings about the content of your stickers. Nor will you waste money on custom printed stickers potential customers cannot read.

Choose the right number — As stickers tend to become cheaper the more you have printed, make sure you order as many as you can afford. Once you have a huge number of new stickers, you can then start advertising your business everywhere.

Put them on laptops, on bulletin boards, on windows and use them as bumper stickers. Using custom printed stickers is a cheap way to advertise your business, and sticking them on things is fun too.