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Can a digital marketing agency help promote your business and website?

When you start to look for ways to promote your business, or your company’s website, it may not immediately occur to you that hiring a digital marketing agency is the smartest way to go.

In fact, a reputable digital marketing company understands how the Internet works, and can provide you with promotional opportunities you could never do yourself.

Finding the right digital marketing agency — With thousands of agencies out there, you do want to be sure the one you hire has the expertise you need, and still charges an affordable fee. The best way to find one is to ask other companies’ webmasters if they have ever used a digital marketing agency and, if so, who did they hire? You can either do this directly via phone or email, or head to one of the online marketing chat rooms and ask for help in those.

Once you are close to hiring one, you will want to know what they can offer you. The following things should be the minimum.

An email marketing strategy — While some company executives think email is a thing of the past, it most certainly is not when it comes to digital marketing. In fact, having a strong email list gives you a captive audience to sell your products too. It also gives you tens of thousands of customers to promote upcoming sales. Make sure the digital marketing agency you hire is adept at creating a strong email list.

Search engine optimization — Every digital marketing agency’s main focus is usually search engine optimization, or SEO. This means making changes to your site, and creating back links to your site on other websites, so that search engines move you higher in the search results. This is one of the most important things any agency can do for you as, if done correctly, it can bring your website and business enormous numbers of free visitors.

Social media promotion — With social media platforms being the most visited sites online nowadays, it is vital your business and your site gets the exposure they need. This is why any agency you hire should not only analyze your current social media accounts, they should then build on them. New followers should be targeted and likes should be sought, with a goal of getting more attention to all your social media accounts.

Website overhauls — While your website may be well-designed, it is not perfect. A reputable digital marketing agency will analyze your site, figure out where it is weak and then go about strengthening it. This often means writing new content, changing and then promoting old content and adding the correct keywords to attract search engine attention.

There are some great videos on youtube that give you an idea on what online marketing entails, in case you are interested:

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How to push your instagram to new growth levels!

Instagram is a wonderful social media app that works well with Android, Windows, and iOS phone devices. It became a popular marketing platform when Facebook changed its business settings, making it a better platform to showcase products and services to potential clients. It allows users to share their photos across various social networks and within the Instagram community. Hence, it increases your online presence, by promoting your website or blog as well. There are great ways that you can use to grow your Instagram very fast, aside from ganhar seguidores no instagram. Notably, millions of people need something special on your page, that can cause them to follow you and spend time on your account. Therefore, there are unique methods to increase your followers.

 

Always Geotag your Instagram Photos

It is always good to use photos with geotags since most Instagram users are interested to follow photos with locations of the places they are familiar with. The advantage of Instagram, unlike other social media platforms, it shows locations automatically of where the photos you post were taken. It is important to confirm that the location indicated is the correct one. With this, people will give positive comments about the place, especially if they have been there, or they would wish to visit. As well, taking unique photos captures the attention of your followers. You need to identify your followers, so as to know which type of photos would interest them. Posting photos of similar style will drive your followers away.

 

Interact with People Efficiently

You should tell your friends, family members and relatives that you have an Instagram account. Many of them will follow you because they recognize you. You may find interesting people profiles and follow them, this will result follow back. Also, you can add your Instagram handle on your personal website or on email. For better exposure, you should comprise your Instagram handle in your social media profiles like Facebook and Twitter. Other users who are already your friends or followers will have a greater possibility of visiting you on Instagram.

 

Be of Great Influence

You can pick a topic that you enjoy most and focus on it. It should be something that you are passionate about and love doing. For Example, poetry, food, travel, makeup, or even embroidery. Your idea can be too broad; thus you can consider narrowing them. This will make users follow you for updates. The photos used should be clear and have descriptions that are catchy. You should interact with people on the Instagram account to get more engagement. This can be achieved by liking posts and commenting on posts in a meaningful way. This may attract the users also to visit you and comment on your content as well.

In conclusion, Instagram is an awesome platform to socialize with other people as well as market your business. Hence, growing your following builds a large network for your contacts and business; making your social life interesting and also, helping your business to grow. Therefore, using the above tips will help you to scale to greater levels, in creating a large following.

There are more cool tricks you can find on Youtube, for example:

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The Differences In Bluehost Service Now That EIG Has Taken Over

The New Bluehost

By now everyone has heard that EIG took over Bluehost. But what about the changes this has resulted in? Site owners have experienced issues with their sites going down, no available support and losing their data. Other site owners have been satisfied with the new service. EIG is the parent company of numerous hosting companies including Bluehost, Host Gator and ASO. Most of their issues are believed to be growing pains.

The Shared Servers

The most common issue with Bluehost is the sites of their users go down as often as thirty minutes per day. Bluehost is often enable to migrate these users to an alternate server. If too large a portion of the shared server’s resources are used the site can be temporarily blocked. This is because their shared servers are packed with sites. On occasion entire sites have been lost. There are numerous complaints regarding the lack of or ineffectiveness of support management. The most common complaint is their knowledge does not surpass general tech support. There have also been instances where sites have referred back to where they were years before. The best piece of advice is for all site owners to consistently back up their sites.

The Affiliate Program

Bluehost is inexpensive. The entry cost is just $7.99 per month. Their affiliate program has an extremely high payout with a high of $64 for each referral including the base referrals. Many of the site hosts are unfamiliar with the technical side and are not receiving the assistance they require. Any issues can be handled with developer communities familiar with these situations. This being said there are still numerous clients not experiencing any issues.

The Contract

One of the issues is many site owners have a contract. This means if they choose to leave Bluehost and break their contracts the fees can get extremely expensive. The cost for consistent backups is approximately $10 each month and highly recommended. This often includes a secure remote backup, a test restore option and an auto restore option. There is unlimited storage space for fair usage and the backups are encrypted. Free backup tools are also available but must not be stored locally. If the site goes down and the backup is local it will be lost.

The Final Decision

Most professionals do not believe Bluehost is for serious bloggers. It is not considered a good solution at this time. The users must remain in control of their backups, optimization and security to remain successful. A lot of people believe this will change once EIG works out their growing pains. The reason so many users are unhappy with the service while others are not having any issues has not yet been determined. The bottom line is the service is currently considered risky.