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The many ways SEO can help your business grow

SEO, search engine optimization, is the practice of increasing the quantity and quality of traffic to a person’s website through search engine results.

How can SEO boost your business?

SEO can boost your business various ways. Perhaps the number one way SEO can boost your business is by increasing your inbound traffic. Paid advertisements and cold-calling takes time to generate leads; however, SEO zeros in on leads that are looking for the kind of products and services you offer.

Other ways SEO pumps up your business

In addition, quality SEO also gives your business credibility. Most online consumers associate the credibility of a business with search engine ranking. Also, most online consumers feel that the best businesses are often found on the first page or two of the SERPs. Quality SEO produces results that last. When you invest in SEO with companies like SEO NJ, your online visibility increases and that helps to maintain a high ranking in the search engine results.

Costs can be controlled and your site more user-friendly

Most importantly, once you hire an SEO expert, you will know exactly what the costs will be and that will give you control over your marketing budget. In addition, your website will become more user-friendly. SEO improves the overall “user experience” on your site. When visitors find that using your website is easy to use, your visitors will spend more time on your website.

Tips for good SEO

There are several effective SEO tips that will help boost your business such as choosing good keywords. Think about words that online users will put in when they conduct their searches. One way to do this is to use Google Keyword Planner. It is a free tool that will show you an estimate for any search phrase.

Research the competition. Look at all the content on page one of Google. The first 10 results will be your competition. Look carefully at their content to see what is missing. Think about how you could make it better and more interesting.

More Tips for quality SEO (cont.)

Create content that will astound your online readers. Make up several drafts, edit them and then edit them again. Make it the best content ever! Then, put the keyword in your page title. Put your keyword also in your header. If your blog post contains images, use those images to bring the idea to Google concerning the topic of your posts. You can do this with the image name and the image alt tag. You can also use your keywords in the URL and in the post. Inserting internal links also add to quality and effective SEO.

To conclude, SEO, search engine optimization, is the practice of increasing the quantity and quality of traffic to a person’s website through organic search engine results. Talk with an SEO specialist and find out how he or she can help you maximize the use of your website, add growth to your business, draw more online users and draw more attention to your website.

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What Are Animated Explainer Videos and How Can They Help Your Business?

Any site owner or developer looking for content to boost their online business should seriously consider the power of animated explainer videos. It is important to know what they are and how they work. Explainer videos are marketing tools that tell you company’s story in a unique and effective way. All it takes is about two minutes to get your message across to potential customers or any target audience. Consider the following advantages of animated explainer videos.

  1. They can increase sales and conversions by as much as 20 percent or more.
  2. Explainer videos encourage visitors to spend more time on your website. He longer they spend on your site, the more Google rewards your ranking.
  3. Online videos are likely to make your site appear higher in search results.
  4. Your videos are likely to build brand trust. People like sharing content that they find useful, helpful, or informative.
  5. Your explainer video might also be able to create a lot of social buzz. After watching videos, people are more likely to make a purchase. The most important thing about explainer videos is that they have the ability to create a social bond with viewers.

Explainer Videos for Storytelling

Every business should have a story to tell. Animated characters are well received because the audience automatically knows that each character has a problem they want to overcome. Thus, storytelling can be quite compelling and powerful. Animations have been successfully used to teach new things, and can be easily manipulated to create great scripts.

Animated Explainer Videos Can Inspire Empathy

Animated characters can morph as actual human beings. They can generate a lot of empathy without having to chance using a real person. People can bond with animated characters and feel love, happiness, sorrow, anxiety, or great understanding. It all depends on the story that site owners want to tell.

Audiences Videos Help Viewers to Identify

Animated characters can to look, think, act, and feel like your audience. This is especially true when designers create animated characters with the same gender, skin tone, dress, and gender as the audience. This can make characters more attractive and compelling. The audience can receive the message more readily. The video creates a lot of trust especially if the audience feels the video was created for them.

Most importantly, an animated explainer video can promote your brand like no other element. Animated characters can evoke a wide range of emotions. It is also easy for created characters to become attached to the brands they represent. If you own an online store, and looking to increase traffic and conversions, an animated explainer video could be the answer to take your business to its next level.

Work with the professionals who know how to create explainer videos that work and deliver expected results. Adding videos to your website will be well worth the time and money spent.

3 Top Reasons Why Call Center Quality Assurance is Needed

If you are responsible for the call center operations in your company, you may already know how important it is to ensure the staff that takes the calls are equipped with the information and the tools needed to do the best job possible. Since the call center is normally the most vital bridge between the company and the customer, the service that is provided is essential to an ongoing positive relationship. This is because the call center representatives can either nurture the relationship and keep the customers coming back as a loyal company for many years to come or they may severe the relationship immediately with bad service that offends every other caller. Either way, one of the best ways to ensure the customer support area provides top customer support at all times is to establish an effective call center quality assurance solution that works. More can be found here: Quality Assurance Call Center.

That being said, for those of you who are considering putting a new call center quality assurance process in place, here are some of the top benefits and reasons that tells why these new processes are actually needed for the organization.

#1 – Identified Deficits in the Process

When a quality assurance process is launched, there are a number of different things that this process will be looking for. One of the most important are areas of deficits that will need to be corrected before they begin to cost the company extra money. For instance, if the customer support agent is not given good information, they cannot respond to the caller with an accurate response to solve their problems. Therefore, this is an area where a deficit can be identified and corrected so that the caller is not frustrated and their money and business will be lost forever.

#2 – Identifies when more training needs to be done for the Staff

It is not uncommon for any business to release new products and services as they expand their business. Even though the new services and products may mean more profits, without the essential training, the customer support area cannot effectively or efficiently address specific concerns. Therefore, when quality assurance is being done correctly, the lack of training can be easily identified. In this cases, an across the board training solution will need to be provided so everyone becomes familiar with the details of the new products and services in-house. If not, these problems may be seen as isolated to one or two agents only needing help on the new products and services released.

#3 – Improve Customer Satisfaction

Quality Assurance programs for call center organization is not a luxury, but a necessity to customer satisfaction. This is because quality assurance statistics can identify where improvement is needed. It will also tell how well customer support team is doing, good or bad. For instance, if the team is not doing a good job, the quality assurance statistics can help to pinpoint where that particular problem lies. In some cases, it may not be due to lack of training, but due to not having the proper staffing on the phones during specific hours. In these situations, the supervisors of the call center may need to hire more people to mann the lines.

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Microsoft Excel Online Training: As Student, You Get Most Relevant Content

What is the purpose of taking an online Excel course and what are the benefits?

The best part is that you do not have to start in a beginners class for Excel if you are not a beginner. You may choose an Excel class that is on your level!

Though there are still skeptics out there about “training online,” there is little doubt that e-learning is an industry that continues to grow and is worth close to $60 billion. Yes, $60 billion!

There has been a shift in human behaviors towards different ways in which we learn in these modern times. With that said, the advantages that come with getting online learning flexibility is what more and more of our society is turning too. Some top benefits to getting online training in Excel include:

  • Flexible and Quick – the flexibility with online excel courses outweighs any potential drawbacks. What’s wrong with learning at your own pace and whenever you are focused enough to learn? It is quicker because there are no class requirements that are tangible and you learn from the comfort of your home. You never worry about being late to class.

 

  • Less Expensive – not only do you have the added convenience of working from home, there is a lot less spending on e-earning courses.

 

  • Higher Retention to Learn – by online learning, students can increase their knowledge retention up to 60% compared with those who get traditional learning

 

  • Carbon Footprint reduction – modern technology has made online training now an eco-friendly process. Basically it consumes 90% less energy than traditional courses

 

  • Courses are Tailored for You – Whether you have a beginner’s experience with Excel and you don’t need to relearn, you can simply

There are also courses tailored just for you. Whether or not you have beginner or advanced Excel skills, you don’t have to relearn anything. You just pick up where you left off. An additional advantage to learning Microsoft Excel through online training is that the training is designed for all kinds of users; from beginners to advanced learners; for users who just want to learn the basics to users who want to top out their Excel knowledge. The content is always constantly updated, based on both real time and online user feedback, which means the content is as “relevant” as it can be.

So how important is Microsoft Excel? MS Excel jobs are prevalent in the business world, but also quite popular in nonprofit and healthcare fields. You can be formatting cells, saving information vital to the company or even integrating Excel with other useful software to complete a project. There is also the entrepreneurial side, where Excel is useful in your own business, whether you are a CEO or COO.

MS Excel has become a valuable tool in the world of business. It is a spreadsheet enabling users to organize data in large or small amounts. Functions also include calculating, creating pivot tables, graphing as well as keeping track of others numbers and information features.

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