, ,

Can a digital marketing agency help promote your business and website?

When you start to look for ways to promote your business, or your company’s website, it may not immediately occur to you that hiring a digital marketing agency is the smartest way to go.

In fact, a reputable digital marketing company understands how the Internet works, and can provide you with promotional opportunities you could never do yourself.

Finding the right digital marketing agency — With thousands of agencies out there, you do want to be sure the one you hire has the expertise you need, and still charges an affordable fee. The best way to find one is to ask other companies’ webmasters if they have ever used a digital marketing agency and, if so, who did they hire? You can either do this directly via phone or email, or head to one of the online marketing chat rooms and ask for help in those.

Once you are close to hiring one, you will want to know what they can offer you. The following things should be the minimum.

An email marketing strategy — While some company executives think email is a thing of the past, it most certainly is not when it comes to digital marketing. In fact, having a strong email list gives you a captive audience to sell your products too. It also gives you tens of thousands of customers to promote upcoming sales. Make sure the digital marketing agency you hire is adept at creating a strong email list.

Search engine optimization — Every digital marketing agency’s main focus is usually search engine optimization, or SEO. This means making changes to your site, and creating back links to your site on other websites, so that search engines move you higher in the search results. This is one of the most important things any agency can do for you as, if done correctly, it can bring your website and business enormous numbers of free visitors.

Social media promotion — With social media platforms being the most visited sites online nowadays, it is vital your business and your site gets the exposure they need. This is why any agency you hire should not only analyze your current social media accounts, they should then build on them. New followers should be targeted and likes should be sought, with a goal of getting more attention to all your social media accounts.

Website overhauls — While your website may be well-designed, it is not perfect. A reputable digital marketing agency will analyze your site, figure out where it is weak and then go about strengthening it. This often means writing new content, changing and then promoting old content and adding the correct keywords to attract search engine attention.

There are some great videos on youtube that give you an idea on what online marketing entails, in case you are interested: