SEO is an acronym for search engine optimization. When a user types in search words into a search engine, the search engine tries to give website results that are the most relevant to those words. The goal of a business website owner is to be at the top of the search results relevant to their business.
In a practical circumstance, suppose you are the most well-trained, best-educated, and have the most experience as a car mechanic in your area. You open your own shop and are ready for business. How will people know that you and your business exist? It would take the right type of advertising to put your business and expertise in front of the right people.
Search engines are trying to match website content to what their users are trying to find. So, how you write your website and blog content are important for your website to be found and placed at the top of the search results.
Use Variations of Words and Phrases
Since people use a variety of words or phrases to describe the same thing, for SEO purposes, it would be beneficial for you to use a variety of ways to say the same thing.
Using the mechanic scenario mentioned above, how many different ways might a person search for a mechanic to take their car to?
car mechanic, auto mechanic
car repair service, auto repair service
car repair shop, auto repair shop
It is also important to include your location of service throughout your website. It may also be helpful in this scenario to add car makers in your website. Sometimes, people may type Buick or Ford into a search engine when looking for a repair shop.
Think in Form of Questions When Writing Content
Most of the time when people are searching for information online, they do so in the form of a question. They start their inquiry with “how”, “what”, and “why”.
When writing content for your website and blog, instead of just trying to impute your knowledge, think about what answers people may be looking for relevant to your business. “How do I change spark plugs?”, “what is this red rash on my hands?”, “why should I have an annual physical?” may be questions relevant to your business.
By answering questions relevant to your business, you will be helping people find your website. You will also build a reputation as an expert in your field. Both of these results will bring more business your way.
SEO is important to your website and business because search engines are the prominent way that people are using to find the products and professional help they need. By applying a few SEO tips (thanks to Daniel Foley SEO Consultant, for the awesome tips), you will make it easier for those people to find you. Being consistent at it, your business will greatly benefit.
http://pottstownpenguins.org/wp-content/uploads/2016/12/logo2.png00ppadminhttp://pottstownpenguins.org/wp-content/uploads/2016/12/logo2.pngppadmin2019-09-19 12:46:582019-09-19 12:46:59What is SEO and What Can it do for Your Website and Business?
Web marketing is the concept that many businesses need that business leaders do not see a need for in the early stages. There are a wide number of entrepreneurs that start out with a business and a website that is not getting much business at all. These entrepreneurs that are well versed in traditional marketing are not considering the true benefits of web marketing. Over time it becomes more evident that it is difficult to successfully run any business without quality web marketing services like Web Marketing Brisbane.
Social Media Presence
Social media is definitely a part of the world wide web, and it becomes harder to reach customers if there is no web marketing done on any of these platforms. A single tweet or re-post can result in thousands of people that connect with your website in a matter of minutes. It is not wise to overlook this type of web market.
Fantasy Vs. Reality
Entrepreneurs start businesses because they are passionate about what they are doing. It is only natural to assume that everyone else will have the same type of passion about the business that they are creating. They believe that customers are going to come because they are providing such a good service. This is the entrepreneur inside of their own fantasy world where their passion is more than enough to ignite the flame that brings customers their way.
In reality a website can sit idle for months at a time before anyone ever sees it. When a web marketing services company comes on board you get a serious dose of reality. Since these marketing professionals have been doing this type of work they can give you a fairly decent estimate about the amount of traffic you will receive once the work is done. They can give you an overview of the visitors that you can expect on a daily or weekly basis. They can also help you enhance the website by cutting out those things that are not beneficial to attracting customers. These are the professionals that can put things in perspective for the overly passionate entrepreneur that has good intentions with no real perspective on the reality of marketing online.
Entrepreneurs do not think about it initially, but digital marketing is going to help cut cost in terms of advertising. There are fees associated with getting web marketing services in place, but the work that these professionals do will result in continuous marketing streams that you do not have to pay for. The entrepreneur that is passing out flyers and brochures for the business may not have the same results with a continuous stream of marketing for the business. Printing out advertisements and getting these advertisements in the hands of consumers can be costly. Digital marketing is much more effective in a lot less cumbersome because it becomes a bigger online word of mouth campaign.
http://pottstownpenguins.org/wp-content/uploads/2019/09/laptop-work-1148958_640.jpg426640ppadminhttp://pottstownpenguins.org/wp-content/uploads/2016/12/logo2.pngppadmin2019-09-14 12:12:052019-09-14 12:12:07Getting A Better Understanding Of How A Web Marketing Team Helps Your Business
Instagram is a wonderful social media app that works well with Android, Windows, and iOS phone devices. It became a popular marketing platform when Facebook changed its business settings, making it a better platform to showcase products and services to potential clients. It allows users to share their photos across various social networks and within the Instagram community. Hence, it increases your online presence, by promoting your website or blog as well. There are great ways that you can use to grow your Instagram very fast, aside from ganhar seguidores no instagram. Notably, millions of people need something special on your page, that can cause them to follow you and spend time on your account. Therefore, there are unique methods to increase your followers.
Always Geotag your Instagram Photos
It is always good to use photos with geotags since most Instagram users are interested to follow photos with locations of the places they are familiar with. The advantage of Instagram, unlike other social media platforms, it shows locations automatically of where the photos you post were taken. It is important to confirm that the location indicated is the correct one. With this, people will give positive comments about the place, especially if they have been there, or they would wish to visit. As well, taking unique photos captures the attention of your followers. You need to identify your followers, so as to know which type of photos would interest them. Posting photos of similar style will drive your followers away.
Interact with People Efficiently
You should tell your friends, family members and relatives that you have an Instagram account. Many of them will follow you because they recognize you. You may find interesting people profiles and follow them, this will result follow back. Also, you can add your Instagram handle on your personal website or on email. For better exposure, you should comprise your Instagram handle in your social media profiles like Facebook and Twitter. Other users who are already your friends or followers will have a greater possibility of visiting you on Instagram.
Be of Great Influence
You can pick a topic that you enjoy most and focus on it. It should be something that you are passionate about and love doing. For Example, poetry, food, travel, makeup, or even embroidery. Your idea can be too broad; thus you can consider narrowing them. This will make users follow you for updates. The photos used should be clear and have descriptions that are catchy. You should interact with people on the Instagram account to get more engagement. This can be achieved by liking posts and commenting on posts in a meaningful way. This may attract the users also to visit you and comment on your content as well.
In conclusion, Instagram is an awesome platform to socialize with other people as well as market your business. Hence, growing your following builds a large network for your contacts and business; making your social life interesting and also, helping your business to grow. Therefore, using the above tips will help you to scale to greater levels, in creating a large following.
There are more cool tricks you can find on Youtube, for example:
http://pottstownpenguins.org/wp-content/uploads/2019/04/instagram-2166645_640.jpg384640ppadminhttp://pottstownpenguins.org/wp-content/uploads/2016/12/logo2.pngppadmin2019-04-01 12:21:322019-08-22 13:58:30How to push your instagram to new growth levels!
By now everyone has heard that EIG took over Bluehost. But what about the changes this has resulted in? Site owners have experienced issues with their sites going down, no available support and losing their data. Other site owners have been satisfied with the new service. EIG is the parent company of numerous hosting companies including Bluehost, Host Gator and ASO. Most of their issues are believed to be growing pains.
The Shared Servers
The most common issue with Bluehost is the sites of their users go down as often as thirty minutes per day. Bluehost is often enable to migrate these users to an alternate server. If too large a portion of the shared server’s resources are used the site can be temporarily blocked. This is because their shared servers are packed with sites. On occasion entire sites have been lost. There are numerous complaints regarding the lack of or ineffectiveness of support management. The most common complaint is their knowledge does not surpass general tech support. There have also been instances where sites have referred back to where they were years before. The best piece of advice is for all site owners to consistently back up their sites.
The Affiliate Program
Bluehost is inexpensive. The entry cost is just $7.99 per month. Their affiliate program has an extremely high payout with a high of $64 for each referral including the base referrals. Many of the site hosts are unfamiliar with the technical side and are not receiving the assistance they require. Any issues can be handled with developer communities familiar with these situations. This being said there are still numerous clients not experiencing any issues.
One of the issues is many site owners have a contract. This means if they choose to leave Bluehost and break their contracts the fees can get extremely expensive. The cost for consistent backups is approximately $10 each month and highly recommended. This often includes a secure remote backup, a test restore option and an auto restore option. There is unlimited storage space for fair usage and the backups are encrypted. Free backup tools are also available but must not be stored locally. If the site goes down and the backup is local it will be lost.
The Final Decision
Most professionals do not believe Bluehost is for serious bloggers. It is not considered a good solution at this time. The users must remain in control of their backups, optimization and security to remain successful. A lot of people believe this will change once EIG works out their growing pains. The reason so many users are unhappy with the service while others are not having any issues has not yet been determined. The bottom line is the service is currently considered risky.
http://pottstownpenguins.org/wp-content/uploads/2018/06/blogging-2620148_1280.jpg8531280ppadminhttp://pottstownpenguins.org/wp-content/uploads/2016/12/logo2.pngppadmin2018-06-06 14:00:262018-07-02 14:53:31The Differences In Bluehost Service Now That EIG Has Taken Over
In Jestination Unknown — a comedy travel series out Friday on Amazon Prime Video — Vir Das takes his friends such as Shruti Seth, Suresh Menon, Amogh Ranadive, Ashwin Mushran, Amit Tandon, and Anu Menon to six cities to discover what India finds funny.